Privacy Policy

When you use ezwp.io, we collect information you provide directly — such as your business name, email address, phone number, and website URL when you request a free audit or sign up for a plan. We also collect usage data including pages visited, features used, and interactions with our AI agents.

We use your information to provide and improve our services, generate your AI Visibility Score and audit reports, set up and run the AI agents on your site, send you monthly reports, and communicate with you about your account. We do not sell your personal information to third parties.

Our AI agents access your business data — including your name, trade, services, city, and brand tone — to generate content, answer customer questions, and make recommendations specific to your business. This data is stored securely in Google Firestore and is never shared with other ezwp.io clients.

Your data is stored on Google Cloud Platform infrastructure in the United States. We use Google Cloud Secret Manager for all credentials and API keys. All data in transit is encrypted via HTTPS/TLS. We follow industry-standard security practices to protect your information.

Our marketing website (ezwp.io) does not run Google Analytics and does not set analytics or advertising cookies. Google Analytics 4 runs only on your own WordPress site when you enable it through our plugin, and it uses your own GA4 property ID. For that analytics you are the data controller and are responsible for any cookie consent required on your site; ezwp.io does not receive or store that GA4 data.

ezwp.io integrates with the following third-party services: Google Cloud Platform (infrastructure and Vertex AI / Gemini models), Cloudways (WordPress hosting), Stripe (payment processing), Resend (email delivery), Apify (web scraping and search data), and DataForSEO (SEO data). To generate content and measure AI visibility we also send queries to AI model providers: OpenRouter (model gateway), OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini), and Perplexity. Each service has its own privacy policy governing their use of your data.

When you run an audit, the service fetches and analyzes the publicly available content of the website being assessed. From a site's published pages we may identify the technology it uses and any publicly listed business-contact details (such as a business email address or phone number). We record only what is actually found on the page; fields with no match are left blank and never fabricated. To measure AI visibility we send buyer-intent search queries (for example, "best [trade] in [city]") to third-party AI engines — Google AI Overview (via Apify) and Perplexity, ChatGPT, and Google Gemini (via OpenRouter) — and analyze whether the business is named or cited in the answers. The page content we fetch is processed transiently to produce these results, and the derived output (scores and audit reports) is stored in Google Firestore and Google Cloud Storage under your account.

You have the right to access, correct, or delete your personal information at any time. To exercise these rights, contact us at help@ezwp.io. We will respond within 30 days.

If you have questions about this privacy policy, contact us at help@ezwp.io — ezwp.io, Portland, Oregon, United States.